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If you have a website where you offer a product or service, but you do not have a messaging or chat system to communicate with your users, you’re going to need a decent tool to instantly answer any doubts and FAQs your potential clients or users might have. Drift is a major tool to that effect, whereby you are enabled to respond to those chat messages instantly without the need to be in front of the computer.

To start using Drift, just create your user profile (be sure to add your domain name and website info). Once you access their functions you you’ll need to wait for your users’ messages to come flooding in. As this application notifies you instantly, you can respond to customers in a matter of seconds, so that you can keep your consumers happy, and informed which inevitably prevents them from simply accessing your website and leaving without a trace.

The advantage of this tool is that you can do several different functions like conducting surveys directly from it, or instantly obtaining significant data to help you improve your general overview on a particular aspect of your website or your customer service strategy. In addition, you can also view other client profiles and gain more detailed insight into their needs as well as find out exactly you are addressing and what their interests are. All of this allows you to respond by catering to your clients in a timely way.

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